Sam graduated in Journalism in Barcelona in 2012 and soon after moved to London to develop his career in Marketing.

Following internships across different industries (media, footwear), he landed his first full-time role in 2015 at Pentland Brands, coordinating marketing strategies for fashion labels such as ellesse and KangaRoos.

From then on, SEO became his main focus. At Optus Digital, he learned the craft under the mentorship of Chris Simmance. At Professional Sports Group, he applied SEO and content marketing to amplify event brand-new websites. Later, at Locaria, he managed enterprise-level accounts for brands including adidas Europe, Autodesk, and Superdry.

Most recently, at Type A Media, Sam grew from Account Manager to Account Director, refining processes, frameworks, and gaining a complete helicopter view of SEO at a well-established remote agency.

Sam is now based in Girona with his wife and two kids. Outside SEO, he is passionate about sports and also runs a videography company focused on social and environmental projects.

Adrià is an economist who began his career in digital marketing in London. Since then, he has built extensive experience helping companies strengthen their online visibility and performance through SEO and paid media.

Throughout his career, he has developed how to plan, manage, and execute strategies that drive growth across both organic and paid channels. His expertise spans technical and content SEO, website audits, and training teams in best practices. In parallel, he has expanded his focus to paid media, designing and optimizing Google Ads and Meta Ads campaigns to boost ROI and align with broader marketing objectives.

Adrià has partnered with a wide range of brands—from OTAs such as Lastminute and Weekendesk to Education First, Boats Group, and divisions of Danone and pharmaceutical companies. He has also supported smaller businesses helping them achieve sustainable results online.

Now based in Europe, Adrià continues to consult for businesses across Europe, blending data-driven insight with creative strategy to deliver measurable impact. Outside of work, he enjoys traveling, staying active, and exploring the Mediterranean coast.